2016 Jack Birchhill Foundation Award Presented to CBS-58

UPAF 2016 Jack Birchhill Award

Milwaukee, Wis.—In a night when supporters of the United Performing Arts Fund (UPAF) were swept up into the land of Oz, the A. O. Smith- sponsored Jack Birchhill Foundation Award was awarded to Milwaukee television station CBS-58 on June 14.

Jack Birchhill was the vice president of corporate communications at A. O. Smith until his passing in 1986. Birchhill served on the board of directors for the Milwaukee-based UPAF and came up with marketing and promotions for the charity.  He volunteered many hours of his time to spread the word on the importance of the performing arts to the Milwaukee community.  The A. O. Smith Foundation has presented this award in honor of Birchhill for the last 30 years.

The Jack Birchhill Foundation Award recipient is self-selected by leadership at UPAF.  The award is for an exemplary volunteer commitment to UPAF’s community visibility on fundraising through outstanding efforts in the area of marketing and promotion.  Last year’s winner of the award was STIR, a creative advertising company that creates campaigns for UPAF.

CBS-58 is recognized for the award this year for its consistent work in benefiting UPAF and spreading the importance of the performing arts in Milwaukee.  “CBS 58 understands that the performing arts are good news stories and positive reminders about the many great quality activities we have available in the Milwaukee area,” David Fantle, chief marketing officer of UPAF, said. 

The award was presented on June 14 in Vogel Hall at the Marcus Center for the Performing Arts to celebrate the end of the 2016 UPAF Campaign.  The Wizard of Oz campaign theme was prominent throughout the event, with characters greeting people on the yellow carpet and kids from First Stage handing out lollipops.  In addition to presenting the Jack Birchhill Foundation Award, UPAF announced its record- breaking fundraising numbers. 

UPAF began in 1967 with the goal to ensure financial stability of the organizations that would be performing at the Milwaukee Performing Arts Center. The charity organization raises funds to support 15 of Southeastern Wisconsin’s performing arts groups, including the Milwaukee Symphony Orchestra and Milwaukee Ballet.   

The A. O. Smith Foundation provides support to UPAF, and World Headquarters and Corporate Technology Center employees in Milwaukee participate in an annual employee fundraising campaign.